Creating a Shopping Cart is Childs Play

The majority of businesses now run some form of web presence and a majority of these run some form of eCommerce engagement with their customers. The beauty of web based technology is the increased reach any business can have on a market. That being the case then it should be safe to assume that most businesses utilise the demographic trends of a website and eCommerce environment to develop an effective marketing strategy for the business. If the business has a handle on the demograhics of people engaging with them and reasons as to why they drop-off, or carry out regular focus group surveys to ensure they are presenting themselves as their market would perceive then you are in good shape. But, unfortunately they are in the minority and the number of businesses that would benefit from liberating the data captured by their web presence, integrating this into their overall business intelligence environment is on the increase. It is proven that having a disruptive business model enables a business to gain a leading edge on its competitive landscape. Having the data liberated and consistently reported enables any business to identify the opportunities and transform their business into a disruptive one. This isn't restricted to technology businesses alone, conventional businesses in finance, insurance, manufacturing, distribution and others have all demonstrated how this can help improve their business process and improve margins.



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