Multi-channel Managed, Social, Web, Phone and Direct?
Customers, the most important element to any successful business, be it whether you are selling to an consumer or part of an extended supply chain, the customer is key to the success of your product or service offering. Even more so, in today's world, when the Social Community can have such an impact on your business. That being the case are you doing enough to understand your customer, to capture your customer and to engage your customer.
We're not talking about exploiting businesses or people, as the majority of businesses don't look to homour that practice, thankfully, but the more you understand them the better you can respond to the growing needs.
Predictive Analytics and Demographic analysis are paramount to the direction you will be taken, but surprisingly many businesses look externally without realising they have a wealth of information at their fingertips in all the applications they run, or should run, in their business.
Multi-channel market analytics are now a necessity of any business as customers will engage with you in many ways. So having complete visibility on them as a whole rather than fragmented elements will allow you to tell your customer what they want, rather than your competitors.
How are you doing in this area, need help?