Social Collaboration
The growth in social interaction in the business community is on the increase, with people looking to share ideas, build trust and endorse discovery. That being the case, then businesses need to ensure that their operations are open and available for such interaction, but protected from potential threats. Take a simple view of your business and identify what you use to market the business and how your customer and supplier community interact with you.
- Customers will inevitably contact the business through many channels and you need to collate and unify their behaviour.
- Identify who is saying what about the business and your offerings so that you can praise or counter any interaction.
- Collaboration between your customer or supplier community has proved to delivery high value and tangible benefits to a business.
- Get ahead of the game and help your customers know what they need and have your suppliers responding proactively.
That is what Social Collaboration can deliver if you effect a comprehensive game plan and ensure you are covering all angles. Don't rely solely on Social Media as a marketing tool, use Social Collaboration as a collective business tool.