Give Them What They Need Before They Know They Need It
Customer retention is driven by the ability to understand the customer but if you assessed your business which sector are you in?
- Understand what the customer says
- Understand what the customer wants to say
- Understand what the customer wishes to say
The differences may appear subtle but those businesses who feel they satisfy point 3 then your leading the way. If not then you may not be understanding Customer Behaviour as effectively as you can. The key to understanding this lies within the data captured by the business within the disparate applications deployed.